STRATEGY / EVENT
communication and promo strategy
Seagram's Party in the City
Client: Pernod Ricard
Brand: Seagram's Gin
Places: trendy clubs in major polish cities
EXECUTION
creative concept idea for brand communication
copyright, key visual, concept and event scenario, consumer active and passive promos
cooperation with polish famous photographer Wojtek Wieteska
artists performance
visualization and photo animations
event scenography
BTL, key visual implementation to the on-trade and off-trade
production full service
merchandising