SERVICE

Heineken Star Serve
Draught Quality Program
Client: Grupa Zywiec
Brand: Heineken
Place: selected horeca outlets
Year: 2013

EXECUTION

partnership program adaptation (from worlwide approach to local) to promote pouring with skimming
program national implementation
bartender training program with Heineken Draught Master Franck Evers participation
Mystery Shopping
quality assurance
"Star Serve Competition" organization in 9 Polish cities with the Final in Amsterdam
BTL materials creation and production, including training materials for bartenders and horeca outlet owners
  • heineken star serve, star serve, bartenders training, competition, Heineken Draught Master, Franck Evers

    Heineken Star Serve

  • heineken star serve, star serve, bartenders training, competition, Heineken Draught Master, Franck Evers
  • heineken star serve, star serve, bartenders training, competition, Heineken Draught Master, Franck Evers
  • heineken star serve, star serve, bartenders training, competition, Heineken Draught Master, Franck Evers