STRATEGIES & SERVICE & EVENTS

out-of-home
new distribution channel
Client: Jelfa – Sanitas Polska
Branda: SpecTab

EXECUTION

Goal:
to build alternative distribution channel
to create new promotion activities

strategy creation to enter horeca with a new brand SpecTab
segmentation - select the appropriate oultes in a line with the brand strategy
strategy for sales activities
Spectab in 280 horeca outlets, Polish main cities
direct sales service
promotion activities
  • jelfa, spectab, sampling, distribution, otc, pharmaceutical product, horeca strategies, horeca service

    New distribution channel for OTC product

  • jelfa, spectab, sampling, distribution, otc, pharmaceutical product, horeca strategies, horeca service
  • jelfa, spectab, sampling, distribution, otc, pharmaceutical product, horeca strategies, horeca service