STRATEGIES & SERVICE

building consumption habit
Client: Wrigley Poland
Brand: Orbit Peppermint

EXECUTION

strategy elaboration: sector horeca with a direct contact to consumer
teaching consumer to chew after meal (2007-2012)
and after coffee (2010-2012)
mechanizm creative idea
outlets audit and selection (based on segmentation)
distribution and sampling
consumer research
mystery client
reporting
  • orbit after meal, eat dring chew, orbit after eating, orbit after coffee, orbit peppermint, horeca, horeca distribution, horeca service, horeca strategies

    building a consumption habit